Webtrends kurs: Commerce
Varighet: 1 dag
Maks klassestørrelse: 8
Sted: Våre lokaler
Pris: 4.000,- ex. mva.
Kursbeskrivelse
Using the Webtrends Analytics Commerce Package, you can analyze how individual products and/or product categories are performing on your web site using metrics such as leads, orders, and revenue. Additionally, you can measure the effectiveness of your marketing efforts and shopping cart process at converting visitors into customers, maintaining repeat buyers and attracting new ones.
A successful commerce implementation is dependent on determining the information you need to track, collecting the required data, and configuring the relevant reports. This class uses a seminar format to teach you the key steps in the process of implementing product tracking and commerce reporting with the Webtrends Analytics Commerce Package.
Through demonstrations and discussions, you will learn the activities required to complete a standard commerce implementation with an emphasis on the tags that are required for data collection, as well as how to customize product reporting for non-ecommerce websites. Although some hands-on product exercises are included, the exercises in this course focus on the process and tags required to implement the commerce and product reports rather than configuration of the product.
Although the majority of the content is relevant to previous versions, publicly held courses for Webtrends for Technical Professionals III: Commerce are based on Webtrends Analytics 8. Training for prior versions of Webtrends is available on-site only. See the "On-Site Option" section below for more information.
Products Covered
Webtrends Analytics 8: Commerce Package
Who Should Attend?
Webtrends technical professionals responsible for configuring Webtrends to meet the advanced commerce and product reporting needs of their marketing and merchandising professionals.
Note: The features discussed in the class are available with Webtrends Analytics 8 Commerce Package and with Webtrends V7.x Enterprise edition.
Prerequisite
Topics Covered
- Overview of Webtrends Commerce Reporting
- Planning your Implementation of Commerce Reporting
- Defining Your Product Hierarchy
- Tracking Commerce Activity
- Understanding Commerce Visitor History
- Customizing the Product Drilldown
- Using Custom Product Metrics
Språk
Våre kurs holdes på norsk. Eget kurs kan bestilles på engelsk ved behov.
Dokumentasjon
Kurs-kompendium til hver kursdeltager. Engelsk språk.
Se våre kurssider for kurstider.
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